Customer Stories
San Francisco Institute of Esthetics and Cosmetology

San Francisco Institute of Esthetics and Cosmetology

How Director of Admissions Colleen Jacques uses MessageDesk to streamline student outreach, financial aid processing and team communication.

min. read
Team Size:
Previous Provider:
San Francisco, California
Microsoft Teams & Mailchimp
San Francisco Institute of Esthetics and Cosmetology


At the San Francisco Institute of Esthetics and Cosmetology, a leading cosmetology, barber, and aesthetic school, Director of Admissions Colleen Jacques oversees the bustling flow of student inquiries and administrative processes. With a high volume of leads and the need for efficient communication, the institute sought a solution to streamline their operations.


The San Francisco Institute of Esthetics and Cosmetology, under the guidance of Colleen Jacques, Director of Admissions, faced the daunting task of managing an overwhelming number of student inquiries and the intricate enrollment process.

The institute's reliance on various platforms for communication was proving inefficient for the fast-paced environment of admissions and financial aid.

Colleen expressed:

"It's not just about sending messages; it's about connecting more effectively with every student and ensuring they have the information they need when they need it. MessageDesk is more than a tool; it's an integral part of our success."


Implementing MessageDesk provided a unified solution, enabling the institute to streamline communications through template-based messaging for quick, consistent responses and mass texting for important updates.

This approach significantly improved the management of student leads, scheduling, and the dissemination of critical information, enhancing both operational efficiency and student satisfaction.


The implementation of MessageDesk at the San Francisco Institute of Esthetics and Cosmetology led to a transformative improvement in communication efficiency.

Colleen Jacques and her team were able to manage student inquiries, schedule tours, and guide students through enrollment processes with unprecedented ease. The use of mass texting and detailed templates ensured that no student was left without the information they needed, significantly enhancing the student experience and operational efficiency.

Colleen Jacques expressed the value of MessageDesk

"MessageDesk is really effective for me in getting things done quickly... MessageDesk is number one for us. The platform's impact extended beyond admissions, benefiting various departments including the institute's busy salon and spa, IT, and even the owner's communication with graduates.


The San Francisco Institute of Esthetics and Cosmetology's adoption of MessageDesk has been a game-changer in managing the high volume of student inquiries and the intricate steps of the enrollment process. By providing a unified platform for all their communication needs, MessageDesk has not only streamlined operations but also significantly improved the institute's ability to engage with and support their students.

Key Takeaways:

  1. Streamlined Communication: MessageDesk's template-based messaging and mass texting features have streamlined communication with potential and current students.
  2. Enhanced Operational Efficiency: The ability to quickly send detailed texts and links has made administrative processes more efficient.
  3. Unified Communication Platform: Integrating MessageDesk across various departments has unified the institute's communication strategy, making it easier for staff and students alike.

Looking Ahead:

The San Francisco Institute of Esthetics and Cosmetology continues to explore ways to integrate MessageDesk more deeply into their operations, including potential integrations with other platforms like Microsoft Teams and MindBody. This ongoing evolution of their communication strategy underscores their commitment to providing an exceptional educational experience.

Add texting to your phone system for $27/month
Learn how to add SMS superpowers to your business phone.